The Team » Diamond Sports Events

Roger Woodall

Director

Roger has over 10 years hands on experience in the promotion and delivery of high profile events. Graduating from Loughborough University with a Sports Science degree, he played rugby for Wasps U.19s, Loughborough University and Leicester Tigers U.21s before retiring at an early age to follow his passion for business. Roger's passion for sport, business, social media and creating new brands has played a huge part in building this exciting group. An ever increasing network of contacts including leading sports stars, sporting brands and the media has been instrumental in the rapid success of the group.

Email Roger

Sophie Christy

Commercial Director

Sophie has extensive experience in event management and specialises in the creation, delivery and management of bespoke corporate and consumer events from which she has built up an impressive network of contacts. Sophie plays netball at a high level in the National Premier League and possesses exceptional sports knowledge and an understanding of the sporting business world. Her enthusiasm and personal commitment to her sport is mirrored in her professional and dynamic approach to negotiating deals.

Email Sophie

Fleur Woodall

Financial Director

Fleur has represented Wales in both hockey and athletics. She graduated from Loughborough University with a degree in Geography & Sports Science and a MSC with Distinction in Computing. Joining JP Morgan Investment Bank in 1999, Fleur worked in London, New York and Bournemouth undertaking a number of roles before becoming part of the Diamond Sporting Group team. Working in this corporate world and playing sport at the highest levels creates a unique level of professionalism that exceeds all others; this combined with her project management experience creates the perfect fit for Diamond Sporting Group.

Email Fleur

Stephanie Essex

Creative Director

Stephanie is responsible for translating marketing objectives into creative strategies, designs and plans. Stephanie directs the creative function within Diamond Sporting Group and manages all graphic design, website development, collateral development, advertising and promotions. Stephanie oversees the creative process from idea generation through to presentation and execution; her enthusiasm during this process is invaluable. Stephanie has an exceptional understanding of the sporting world, captaining her team to victory in the European Netball Championships in 2007 and currently playing in the UK's top competition.

Email Stephanie

Amy Cowd

Operations Manager

Amy possesses excellent interpersonal and communication skills and coordinates the smooth operational planning of all events at Diamond Sporting Group. Graduating from Bournemouth University in 2007 with a BSc (Hons) in Sports Psychology and Coaching Sciences, Amy is a real sports enthusiast with an exceptional work ethic. Amy has performed at the top level within hockey, having competed within the English National League and currently captains Bournemouth Ladies 1st XI. Her drive and ambition both professionally and within the sporting context allow Amy to thrive within her dynamic role at Diamond Sporting Group.

Email Amy

Craig Mathie

National Events Manager

Craig is an experienced Event Manager whose greatest strengths lie in organisation, planning and effective operations management. He graduated from the University of Plymouth in 2008 with a BSc (Hons) Degree in Sports Management. His role includes PR and marketing responsibility alongside business relationship management and operational planning. As a former amateur rugby player and National level trampolinist Craig has an excellent knowledge and passion for sport. Craig combines this excellent understanding of sports industry with organisational expertise in his wide-ranging role with Diamond Sporting Group.

Email Craig

Louise Coulthard

Marketing Manager

Louise is responsible for managing all elements of Marketing within Diamond Sporting Group. Louise has a degree in Retail Management and a considerable amount of experience in Buying, Sales and Marketing, enabling her to see outside of the box with a rounded understanding of consumerism. She is motivated and always sees the positive in any given situation; a winning combination for the effective execution of Diamond Sporting Group's many projects.

Email Louise

Woody Woodall

General Manager

Woody has an impressive, active background in which sport has played a big role in both his personal and working life. Starting his career in the Royal Engineers, Woody later spent ten years as a croupier with one of these aboard the world-famous QE2 liner. Woody has developed entensive knowledge of the leisure industry, managing bars, nightclubs and restaurants for over 25 years. He has played football and squash at a competitive level, is a certified ski instructor and has over six years experience as a master personal trainer. His wealth of experience and enthusiasm is key to his role within Diamond Sporting Group.

Email Woody

Emma Magson

Uni Marketing Manager

Emma oversees the student ‘arm’ of the business. She is responsible for all marketing and promotional activities targeting Universities throughout the UK. Emma works closely with Athletic Union Presidents, tailoring her marketing strategies to increase brand awareness. Having gained a World Ranking in Tennis whist studying Sports Management at Loughborough University, Emma has an in depth understanding of the student and sporting world. Along with her enthusiasm and determination to succeed, Emma has firmly established herself within her role at Diamond Sporting Group.

Email Emma

Alan Dove

National Site Manager

As an experienced venue operator and production manager Alan has been involved in events since 1987 when a sell out show of the then chart topping Katrina and the Waves kicked off his career. Alan has developed expertise on licensing, venue operations and outdoor event production across the full spectrum of entertainment. Presently, Alan is the Chair of Bournemouth Town Watch which is an organisation representing all the licensed premises in Bournemouth. Alan's wealth of experience makes him an extremely valuable member of Diamond Sporting Group.

James Golding

Web Designer

A graphic & web designer with substantial experience in many areas of visual communication and advertising. James provides Diamond Sporting Group with a range of design skills including a full website construction and maintenance service, flash animation, email marketing, corporate identity (including logo, brand orientation and brand guardianship) as well as a solid background in print design and press production. His career began with cross-platform design for various highly creative leisure and nightclub events, and moved on to more conceptual and corporate work for brands such as Burger King, Citroen, Honda, RNLI and Barnardos.